Marketing still sucks. They should work around the problem. Should be clear who their audience is, and then reach that audience. If this was a tech showcase not for the public, don't post it as a reveal on the consumer-facing blog and Tweet the worldOne more thing. I don't think Sony marketing sucks. We have global pandemia, thousands of people are dying, hundreds of thousands are sick. They could show talking elephant and most folks wouldn't care. And they aim at mass market not some forum geeks. They will show more when they have the attention they want.
A lot of old people dying a bit early is way shy of gruesome. Go look up the fear of the Black Death people lived with day-to-day to know what gruesome is. At the moment we have homes to keep us warm and dry, electricity and communications to keep us entertained and connected. Some people on the front lines like medical staff have it rough. Everyone else should muddle through and be grateful modern tech has made dealing with a pandemic fairly tolerable.When Covid19 become less fearsome and newsworthy and more of a part of our day to day gruesome existence.
My parents are old and not in good health, my daughter is asthmatic. Economy is crumbling.I dont feel comfortable at all. But maybe I am overreacting. Fun fact, most people around are much more worried than I am.Marketing still sucks. They should work around the problem. Should be clear who their audience is, and then reach that audience. If this was a tech showcase not for the public, don't post it as a reveal on the consumer-facing blog and Tweet the world
A lot of old people dying a bit early is way shy of gruesome. Go look up the fear of the Black Death people lived with day-to-day to know what gruesome is. At the moment we have homes to keep us warm and dry, electricity and communications to keep us entertained and connected. Some people on the front lines like medical staff have it rough. Everyone else should muddle through and be grateful modern tech has made dealing with a pandemic fairly tolerable.
Marketing still sucks. They should work around the problem. Should be clear who their audience is, and then reach that audience. If this was a tech showcase not for the public, don't post it as a reveal on the consumer-facing blog and Tweet the world
Do we have any clues to ps5 launch games?
People may be worried, but it's not gruesome. Black Death was many millions dying with no understanding why, over a period of hundreds of years. There was no hope to it ending because people didn't know what caused it or how to stop it. When you were quarantined in your house with a good chance of dying, surrounded by sick and dying relatives, there was no contact with the outside world, and you didn't have scientific evidence to tell you that your asthmatic daughter actually isn't that much at risk based on world-wide information presented daily giving some info on who dies and why (although that info could be way better). And for the economy, every time the economy collapses, it comes back again.My parents are old and not in good health, my daughter is asthmatic. Economy is crumbling.I dont feel comfortable at all. But maybe I am overreacting. Fun fact, most people around are much more worried than I am.
Something odd about the presentation. Beyond the "audience". It almost struck me as some kind of weird hybrid. If it was purely for GDC, and created some time back, I would have expected it to far more technical than it was. This lacked all kinds of detail that I would have expected for a developer brief.
Maybe I just am not remembering former addresses like this from previous GDC's and this is normal. There are some really basic questions being left unanswered at this point. To be clear, I mean that it didn't seem deep enough to be of real use to developers. The "allay your fears/ TF's not everything" bit seemed more directed at laymen. Developers would already know what that metric is worth to them. It felt like Cerny was justifying the decision as if to a laymen audience. But if it was directed at the public, no tech demo's/ examples shown? No shot of the box or the controller or talk of the controller at all?
If Sony was planning on getting the jump on GDC, since everyone apparently expects the specs to get leaked during/ post GDC, then they would have had a "public reveal" plan ready to go prior to the COVID business and cancellation. .... Something just seems odd about the entire affair. Feel free to correct me. I won't take it personally.
DigitalFoundry said in their article "Digital Foundry had the chance to watch the lecture a couple of days ahead of time and had the opportunity to talk to Cerny in more depth afterwards about the nature of the custom PlayStation hardware and the philosophy behind its design." We don't know who the shadows were, perhaps some media people, perhaps some devs, perhaps just some other Sony people.
GDC talks likes this are not aimed at the big AAA and AA studios, many of whom have devkits and know more than what was revealed. This talk was aimed at the tech media and smaller devs that Sony have not yet briefed. This was about key specifications and why Sony chose this approach. This is why the box, controller and other key system features were not covered apart from backwards compatibility, for any devs thinking they may need to port.
Just because there is more more detached technical information in the presentation does not mean that was not available to GDC attendees who signed NDAs. But it's NDA and therefore not public.
GDC talks from was esoterica to deeply technical. This talk, titled 'The Road to PS5', was very much like Mark Cerny's 'The Road to PS4' which he gave at GameLabs in June 2013 - before PS4's launch.
This basically a nerd-service presentation for those interested in why Sony designed PS5 like this.
This being the only high-profile video communique from Sony on PS5 is bizarre. You have to wonder what was going through their minds in marketing because they screwed up. I assume Sony are not yet confident in the launch feature-set of PS5 to do what they did for PS4 in February in the launch year. I suspect they were in a bit of rock and hard place, they wanted to do a video for offline-GDC but knew it would certainly leak. If they didn't share it, somebody else would.
That doesn't change the fact that they screwed this up. Materially, it's not a big deal and I saw zero media coverage of this what with the apocalypse happening and all.
https://www.pushsquare.com/news/202...devs_seem_disappointed_by_sonys_communication.
The overarching theme here is that these devs sound seriously impressed with Sony's next-gen system, but the messaging is disappointingly stunted right now. Schreier begins: "So what I'm hearing from the people who are actually working on these [next-gen consoles] is that the Xbox Series X is not significantly more powerful than the PS5, despite this teraflops number. Teraflops might be a useful measure of comparison in some ways, but ultimately it's a theoretical max speed."
"The stuff I'm hearing from developers is very different from what I'm seeing in Sony's marketing strategy," Schreier adds.
"I'm getting texts and DMs from developers being like, this is such a shame, the PS5 is so superior in all these other ways that they're not actually able to message right now, or can't talk about right now. I heard from at least three different people, since the Cerny thing, that the PS5 is actually the superior piece of hardware in a lot of different ways despite what we're seeing in these spec sheets."
As Schreier goes on to say, there's still a lot of time for Sony to rework and correct its messaging. We're still around eight months from the PS5's launch -- unless it gets delayed -- and there's obviously a lot more ground to cover in terms of games, price, design, controllers... It's not like the PlayStation maker has nothing more to say.
seems like a close interlock.if i understood correctly primitive shaders is an AMD thing and mesh shaders is the NVIDIA version ?
Sony was really vague considering this was supposed to be a GDC talk. :/seems like a close interlock.
We're trying to figure out what Geometry Engine is, but we believe it's just Sony's branding of the above features
True. But it’s hard to believe it could be much else.Sony was really vague considering this was supposed to be a GDC talk. :/
Some devs want sony to show all the cards immediately?Apparently devs also are not happy with marketing
https://www.pushsquare.com/news/202...devs_seem_disappointed_by_sonys_communication