Marketing has to be fool proof.Sony can very much market as the Most Whatever, really. Most Immersive? Faster? Most Games? I'm sure they'll come with something.
It's not a huge stretch, and the most important thing is that they have to sell it on Value. People are trying to equate a difference in TFlops into some sort of a pricing difference, ignoring everything else that gives value to the PS5.
They should never, ever want to market the PS5 as 'cheap' in terms of value, they have never done that and never will.
Sony was by tradition, hitting the right price and performance combination.
PS1, PS2 and PS4 managed to sell their selves at launch as the most powerful gaming machines at an unexpectedly lower than anticipated price.
The PS3 was the only console that was trying to convince the consumer to buy one with complex messaging. Sales started to peak after cutting non gaming features to reduce price and with heavy emphasis in game exclusives.
The value is there, but people need to be able to understand it
And they understand best games and good price.