Peter Moore on a worldwide launch

[Carl B]

Really?
Over here, the PSP was everywhere! I mean everywhere On the train, busses, subways, in the streets, in papers, magazines.
I'll not be surpsised if we'll seeing the same amount of ads for X360 come November.

I remember when the Xbox launched, didn't MS spend like 500 million $ on adverising? I know it was very important back then because it was their first entry, but I don't see it hurt this time either.

Well, in the US the PSP was nowhere (except maybe print ads). Then after it's release there was a strange television ad that ran for a while... an ad that could have been improved upon vastly in my opinion. But hey, did well enough without it all I guess.

 

[Sindre]

Well, in the US the PSP was nowhere (except maybe print ads). Then after it's release there was a strange television ad that ran for a while... an ad that could have been improved upon vastly in my opinion. But hey, did well enough without it all I guess.

Yeah, of course they would do good without an enormous effort in advertising, at least in Europe when it had already launched in both the Asian and the US market a long time ago. Like noone had heard about the PSP over here this september;-)

 

[Black Dragon37]

Sony had massive supply problems with the PS2, despite it being a staggered launch. The PS3 has even more unproven tech in it, so I would be very surprised if they could avoid having supply problems as well.

And, I think both companies will "suffer" from a higher than expected demand.

The PS2 suffered shortages because they didn't have enough raw resources to manufacture the consoles.

Because Sony's promoting lots of stuff the PS3 has to the public (the Cell chip, Blu-ray) at this current time, I don't see that happening again.

I am pissed off at Peter Moore though... the dumbass.

 

[London Geezer]

The PS2 suffered shortages because they didn't have enough raw resources to manufacture the consoles.

Because Sony's promoting lots of stuff the PS3 has to the public (the Cell chip, Blu-ray) at this current time, I don't see that happening again.

?? I didn't get that. What does Sony's promoting stuff have anything to do with their ability to crank out enough PS3's to meet demand? Which they won't by the way, demand will just be too high.

 

[Shifty Geezer]

Really?
Over here, the PSP was everywhere! I mean everywhere On the train, busses, subways, in the streets, in papers, magazines.
I'll not be surpsised if we'll seeing the same amount of ads for X360 come November.

In the UK all I heard about PSP (apart from gaming internet sites of course!) was in the general media. PSP was mentioned in several newspaper articles and the like in Lifestyle/Entertainment sections. I don't know of any specific Sony ads on TV or Press. Maybe local advertising was in response to media coverage? Perhaps Sony felt PSP was getting enough coverage in the UK to not require advertising?

From what I heard (and xbd confirms) in the US there was little coverage too. It would make sense not to advertise a product you know has already got enough attention. Hence the Japanese advert Mefisutoferesu (great name. Really easy to remember how to spell ) has mentioned.

 

[Sindre]

In the UK all I heard about PSP (apart from gaming internet sites of course!) was in the general media. PSP was mentioned in several newspaper articles and the like in Lifestyle/Entertainment sections. I don't know of any specific Sony ads on TV or Press. Maybe local advertising was in response to media coverage? Perhaps Sony felt PSP was getting enough coverage in the UK to not require advertising?

From what I heard (and xbd confirms) in the US there was little coverage too. It would make sense not to advertise a product you know has already got enough attention. Hence the Japanese advert Mefisutoferesu (great name. Really easy to remember how to spell ) has mentioned.

Yes I would think so too. Everyone knew about PSP so why all the fuzz right. On the other hand, I don't remember seeing a lot of ads for the DS launch. They are still showing a television ad for the PSP, strange. It's like they are forcing teh supah PSP on us!!!11!!

 

[scooby_dooby]

This is MS we're talking here, the advertising blitz will be ridiculous. They're just waiting, it's a little early to start hyping something that is still 6 weeks away. It'll probably start real soon here....

 

[Powderkeg]

The PS2 suffered shortages because they didn't have enough raw resources to manufacture the consoles.

Because Sony's promoting lots of stuff the PS3 has to the public (the Cell chip, Blu-ray) at this current time, I don't see that happening again.

That makes no sense at all.

You are basically saying that Sony had supply problems before, but there will be a much higher demand for PS3 components such as BluRay and Cell so there won't be supply problems now. If the demand for PS3 components is significantly higher, then wouldn't it make sense that the supply would be stretched even thinner, haaving to go into multiple products?

 

[Edge]

> "at a decent cost."

Why are you so concerned about that? Let Sony worry about it's costs. I think they would not include a part in a consumer device that they know will most likely be manufactured on a scale of over a hundred million, if it's cost was unreasonible. Sony does not consider the cost for the first 100K, but they consider how much does it cost when you produce 100 MILLION of them.

Considering Blu-ray's design from the very start is as a mass consumer item, would lend evidence to the part being manufactured at a reasonible cost, or they simply would not have so many companies supporting them in the Blu-ray Association.

Blu-ray drives have to manufactured cheaply, if the members of the Blu-ray Association ever stand to make a profit.

 

[Platon]

Blu-ray drives have to manufactured cheaply, if the members of the Blu-ray Association ever stand to make a profit.

Eventually it will be cheap, that does not mean that the intiall batches will be...

 

[London Geezer]

> "at a decent cost."

Why are you so concerned about that? Let Sony worry about it's costs. I think they would not include a part in a consumer device that they know will most likely be manufactured on a scale of over a hundred million, if it's cost was unreasonible. Sony does not consider the cost for the first 100K, but they consider how much does it cost when you produce 100 MILLION of them.

Considering Blu-ray's design from the very start is as a mass consumer item, would lend evidence to the part being manufactured at a reasonible cost, or they simply would not have so many companies supporting them in the Blu-ray Association.

Blu-ray drives have to manufactured cheaply, if the members of the Blu-ray Association ever stand to make a profit.

Obviously Sony will take losses initially, but it all has to be contained within a certain limit. It's not like they can just spend twice the price of each PS3, even for a short while.

 

[scooby_dooby]

Bluray is going to be much more expensive than DVD ever was, you need look no further than what's on store shelves right now to see that.

6 months before the PS2 launch you could purchase standalone DVD players for ~300-400 easily in North America.

Now, 6 months before the PS3 launch you can't even BUY a blu-ray player at retail in the united states, and when they do sell, like in japan, they are $2000!!

They'll definately have a hard time producing something that can meet demand, yet still be reliable AND cost effective. It won't be easy.

BUt as someone already said, why do we care? Props to sony for packing a lot of expensive tech intpo the a game console. As long as they can make it happen. As a consumer the only things I would be concerned with are a) reliability b) read speed and c) price.

 

[compres]

Please stop trolling these boards. You made the exact same comment on this thread last month http://www.beyond3d.com/forum/showthread.php?p=571744#post571744 and got it locked by Sonic.

Thanks.




(BTW Am i the all-seeing-all-knowing or what...!)

Yes you are! Amazing...

 

[pipo]

BUt as someone already said, why do we care? Props to sony for packing a lot of expensive tech intpo the a game console. As long as they can make it happen. As a consumer the only things I would be concerned with are a) reliability b) read speed and c) price.

And date...

Speaking at X05, a senior European publisher boss told MCV he “wouldn’t be remotely surprisedâ€￾ if PlayStation 3 didn’t arrive here until spring ’07 – and with a price tag as high as £499.

http://www.mcvuk.com/newsitem.php?id=544

I hope not. Xmas 06 surely is late enough?

Hopefully we'll get some answers later this month (or is that PS3 show next month?).

 

[hey69]

Bluray is going to be much more expensive than DVD ever was, you need look no further than what's on store shelves right now to see that.

6 months before the PS2 launch you could purchase standalone DVD players for ~300-400 easily in North America.

Now, 6 months before the PS3 launch you can't even BUY a blu-ray player at retail in the united states, and when they do sell, like in japan, they are $2000!!

They'll definately have a hard time producing something that can meet demand, yet still be reliable AND cost effective. It won't be easy.

BUt as someone already said, why do we care? Props to sony for packing a lot of expensive tech intpo the a game console. As long as they can make it happen. As a consumer the only things I would be concerned with are a) reliability b) read speed and c) price.

the price for the one has nothing to do with the price of the other.

if sony starts producing millions of BD drives, (including ps3, home and other equipment) costs will be divided and wont be much more then regular dvd drive costs.
R&D is already spent. lazerheads cost wont be that much different compared to regular red lazerheads. manufectoring the rest is almost same cost)

 

[mckmas8808]

I hope not. Xmas 06 surely is late enough?

Hopefully we'll get some answers later this month (or is that PS3 show next month?).

I surely doubt the PS3 will be released in EU in 2007. And the show is this month. About 9 more days.

 

[Powderkeg]

And date...

I hope not. Xmas 06 surely is late enough?

Hopefully we'll get some answers later this month (or is that PS3 show next month?).

I would almost be willing to bet money that the PS3 launch will follow the same timetable as the PS2.

Japan = March
North America = October
Europe = October

 

[drpepper]

I would almost be willing to bet money that the PS3 launch will follow the same timetable as the PS2.

Japan = March
North America = October
Europe = October

I second Powderkeg's guess. At least it seems more realistic that way.

 

[London Geezer]

I WANT ONE! NOW! Come on Sony, my bday is in March! Just release the damn thing, even just 5 a week per region! I'll work my magic and get my hands on one.

 

[jvd]

Did they fix the yield issues on the lasers for bluray ? last i heard from both camps that was the major problem.

Then lets not forget that not only do u have a bluray drive but then u need the red laser for dvd compatibility .

I have yet to see any proof that sony can a) make enough bluray drives for ps3 during 2007 and b) Can make them cheap enough to put into a 400$ console and c) have a small defect ratio on these units .


As for ms and thier advertising , i doubt they need to have just xbox 360 adds . THey will most likely start showing adds of thier games starting around halloween here in the states . Figure thats less than a month before launch and they want gamers to start seeing the games that will come out on it . But other than that the news we are getting in retail is that any store that took preorders is getting anywhere from 1/2 to 1/4th the units they preordered . There are some gamestops that have 300 reserves on the system (one new york store)

My store which is a small store in bergen country new jersey has bout 72 last time i counted. We are getting 10-15 units and 1 of those is core . Unless ms is able to get more units out in time