You’re assuming that faster at gaming and faster at raytracing are going to be 2 different things this generation from a typical gamer’s perspective. Nvidia’s marketing team has a pretty easy job if big titles continue to embrace RT.
Practically speaking Nvidia has no reason to change course. AMD has a very compelling product but it’s not the first time that’s happened and we know how that usually goes in terms of market penetration. All the other stuff that helps Nvidia stay ahead - brand recognition, software, feature set, developer relations are still there. Of course if Nvidia’s advantage in RT solidifies they will beat us over the head with it but that’s expected.
Indeed, NV doesnt have to do much. Their Ampere GPUS are well, faster at normal rasterization, in special at the most important resolution, 4k. Their ray tracing hardware is about a generation ahead, its much faster, as evident by DF who has sources for this they didnt want to name.
Ampere DLSS is also another thing that leads them to extra performance, almost needed seeing how much RT still has for impact and the need for higher frame rates.
Ampere is just the more suited to todays and the futures gaming then RDNA2 as is, in special seeing where we are going (RT and heavy compute, upscaling). That doesnt mean AMD has a bad product, far from it. I think the 6800XT (20+TF) is a real good GPU, and it comes with their very first ray tracing hardware. But NV still has the edge.
Aside from that, ray tracing is here and its here to stay, consoles have it, AMD has it, NV has it, and probably Intel too. Just about every game launching now has it.