Sure, it's faster, and it looks good if you prefer angles to curves (a nicely-implemented DVI-DVI connector would look sweet IMO), but it loses in terms of design/implementation elegance IMO. Nvidia's setup requires load-balancing in the drivers, identical cards, custom PCBs, precise distance between cards, a reasonably expensive bridge component etc. ATI's just needs the driver to understand to send the data to both cards, what's presumably a fairly small tweak to the actual chip to work out which tiles should be rendered by each card, another larger core tweak to recombine (unless it's on a seperate chip on the PCB), and a cheap cable to connect the two. Moreover, it doesn't need identical cards, works backwards with cards people already own, probably works seamlessly with onboard graphics and should scale in all directions with ease. That's the way I see it, anyway