Maybe NVidia doesn't want to show too much of its true performance hand before launch to shorten the time AMD has to respond. That is, they'll show just enough to prove it's the top card, but won't show exact clocks, memory, or top-end benchmarks until March. If they show extreme setting benchmarks now, it gives AMD a target to shoot for when tweaking their refresh clocks.
In the original Fermi architecture announcement, they withheld information (like any radical changes they made to graphics, leading everyone to assume they had made none!) This time around, they may repeat, and debrief everyone on the graphics pipelines, but not fully given away everything.
In any case, behaving like Apple, controlling information flow, tends to increase hype and interest, confuse competitors, and make any final product reveals look more amazing than they might otherwise be.