Not just probably:G-sync is probably inspired by eDP, which is a VESA standard. Nvidia took that and concocted a proprietary solution. It may make business sense, but it obviously takes away power from VESA. AMD apparently shoehorned a response from VESA with async.
Only it wasn't part of DP, but eDP before.When asked about a potential VESA standard to enable dynamic refresh rates, Petersen had something very interesting to say: he doesn't think it's necessary, because DisplayPort already supports "everything required" for dynamic refresh rates via the extension of the vblank interval. That's why, he noted, G-Sync works with existing cables without the need for any new standards. Nvidia sees no need and has no plans to approach VESA about a new standard for G-Sync-style functionality—because it already exists.
http://techreport.com/news/25878/nvidia-responds-to-amd-free-sync-demo