Nit pick of reporting.
From Ars:
"Even with that many games charting in October, the PlayStation 3 is catching up with Microsoft's sales at retail. "Across all categories, the Xbox 360 platform contributed the greatest portion of total industry sales, representing 27 percent of total industry sales for the month," Frazier wrote. "The PS3 was a close second at 26 percent, an 8 point improvement over last October."
This is myopic. Just look at
September sales! I know they want buzz but this sort of reporting it pretty shallow.
Ars just last month noted:
Just in case you think Sony is getting all the love, check out the power of the 360 brand: "Across all categories, the Xbox 360 platform contributed the most to industry unit and dollar sales as sales of 360 hardware, software and accessories comprised 32 percent of the month's revenues," Frazier wrote.
Oh no, MS dropped 5 points in one month!!
Hint Ars: Maybe when MS has a big release in September and Sony in October we shouldn't be so quick to quantify market shifts or use baseless comparisons of parallel months year on year without checking to see something significant ... like new price drops or major releases?
Microsoft did a good job of moving software, but Sony beat them on the hardware front this month, and overall consumers are spending on the PlayStation 3 like they used to only on the 360. Sony is back in the game in a big way."
I am not sure it is completely true that consumers are spending on the PS3 as they previously only did on the 360. Yes, Uncharted 2 helped and the price drop helps. But we are talking 4 titles in the top 10s in the last 2 months. Uncharted 2, #1 this month, sold about 1/3rd as many copies as ODST--Septembers best seller. The other 3 charting are multiplatform titles that either sold worse (Madden, 2K10) or about the same (Batman).
Based on how this is being presented it would need to be argued the Wii is selling 360 like numbers as well--consumers are spending crazy money on Wii Sports and Wii Fit!
September 2009
- Halo 3: ODST - 360 - Microsoft - 1.52m
- Wii Sports Resort with Motion Plus pack-in - Wii - Nintendo - 443K
- Madden NFL 10 - 360 - EA - 290K
- Mario and Luigi: Bowser's Inside Story - DS - Nintendo - 258K
- The Beatles: Rock Band - 360 - EA - 254K
- Madden NFL 10 - PS3 - EA - 247K
- Marvel Ultimate Alliance 2 -360 - Activision - 236K
- Batman: Arkham Asylum - PS3 -Eidos - 213K
- Guitar Hero 5 - 360 - Activision - 211K
- The Beatles: Rock Band - Wii - EA - 209K
iirc Batman 360 was right beyind the Beattles (206k or so).
October 2009
- UNCHARTED 2: AMONG THIEVES (PS3 ; Oct-09) 537,000
- WII FIT PLUS* (Wii ; Oct-09) 441,000
- BORDERLANDS (360 ; Oct-09) 418,000
- WII SPORTS RESORT* (Wii ; Jul-09) 314,000
- NBA 2K10* (360 ; Oct-09) 311,000
- HALO 3: ODST (360 ; Sep-09) 271,000
- NBA 2K10* (PS3 ; Oct-09) 213,000
- FORZA MOTORSPORT 3 (360 ; Oct-09) 175,000
- KINGDOM HEARTS 358/2 DAYS (DS ; Sep-09) 169,000
- FIFA SOCCER 10 (360 ; Oct-09) 156,000
"The PS3 was a close second at 26 percent, an 8 point improvement over last October."
Anyhow, I think the way Ars used the above quote is silly. Could it be that the similar jump comparing Sept-Oct 2009 is because Sony released an exclusive?
It is as silly when they do "decline" comments when they ignore the year previous saw a HUGE title released in an odd month (e.g. a big release in March). As others noted in non-shooters Sony has a pretty good attach rate (+/-, sometimes inline with console install base, sometimes with diminishing drop off expected from diversification, sometimes strong where brand association is strong, sometimes marketing e.g. Free additional content, etc) but there are exceptions ... and then there are most shooters. Not all goom or gloom, but applying Ars' approach their September reporting is off.
Doing the month to month from years past and ignoring major releases (Uncharted 2 and ODST) and how it impacted unit sales is just silly.
On Forza 3, just noticed Dirt 2 and NFS Shift didn't even chart last month.