Why is 25% (month over month) not "extraordinary" growth and 50% is? where's the arbitrary line, exactly? 37.5%? 39%? 25.000001%? Why so? Etc...
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NPD June 2011
- Thread starter AlNom
- Start date
Why is 25% (month over month) not "extraordinary" growth and 50% is? where's the arbitrary line, exactly? 37.5%? 39%? 25.000001%? Why so? Etc...
DuckThor Evil
Legend
May was 4 weeks and June 5 weeks, so if you first multiply the May numbers with 1.25 you get 221k for PS3 and 346k for X360. Thus properly aligned sales jump in June compared to May was 55k units for the PS3 (276-221) and 161k (507-346) for the 360 or 24.75% and 46.5% in percentage gains.
The difference is substantial and imo cannot be explained by any "organic" event that happened in June. 360 had better promotions on top of better organic demand.
It is somewhat extraordinary just not as extraordinary :smile: June seems to be a relatively strong month for console purchases.
Here is Matt's article from last year.
gamasutra said:
Also, I'm not sure what you mean with your "kids are graduating", well...yes...that is the point...which is probably why Apple runs a Dads and Grads promotion every June and the "deals" include laptops.
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Just find it a bit arbitrary to say "25% is completely explainable by normal events but 46% is way out there..."
You could say 25% isn't explainable, either.
Silent_Buddha
Legend
Now that you relink that, I remember that from last year. As well as all the discussion about how the direct impact of the X360S wasn't that large in June (supply constrained and introduced late in the month), but that the indirect impact (price reductions on existing models for the month of June and onwards) when combined lead to the large increase in YoY sales.
If you consider that so much demand was created by discounting of the existing model that is quite relevant to the discussion at hand. I believe discounts on the older models at the time was around 50-100 USD, or in other words almost exactly the same as the current 50-100 USD discount promotions being run.
Regards,
SB
It certainly showcased kinect to a few more people. While the babies over at gaf didn't like MS's E3 presentation that doesn't mean it wasn't effective.
The takeaway, to me at least since I keep harping on it, is that the 360 was ALREADY doing YoY increases BEFORE the 'S'.
TBH I don't think it had any immediate impact either way.
It got kinect in the news, more than it already was. The gaming forum crowd doesn't think much of kinect, but MS still managed to find 12 million people to buy it in a bit over 6 months.
I thought the idea behind of the free Xbox 360 deal was to target back-to-school kids not graduates. They buy a PC they were intended on getting anyway for the upcoming school year, but get a free 360 in return. I just thought it odd to run a back-to-school promotion in June when students are graduating or finishing school. Would you not agree that there is probably more student deals in August? Maybe Microsoft was doing it in June just to combat Apple's promotion?
Totally agree.
Tommy McClain
The promo runs from May 23rd or so till Sept 3rd. Note there is also a 10% off deal that is exclusive of the 'free' xbox promo.
I would say middle of June not beginning. The special Cirque du Soleil Kinect launch was June 13. I would think Nav's contention that brisk sales were already underway before E3, but that any discounts on the older units after E3 probably pushed the sales even higher. Microsoft had a great surprise announcement in the Slim yeah, but mainstream was probably more excited for the Kinect. The latter could have affected older unit sales since people knew they would still be compatible with the upcoming Kinect.
Tommy McClain
Aww, that clears up the confusion then. Thanks. It's not just for back-to-school but graduates too. So this won't be the last month affected by the promotion. That could get interesting. Thing is regardless of whether or not the promotion actually contributed everybody will still think they did. Will be interesting to see September's numbers, but even then Gears of War 3 will have an effect too.
Tommy McClain
More than double the earnings out of E&D for 2011. Looks like kinect is a winner.
Shhhh!
Don't tell anyone that you think Kinect is a winner...
Actually the real question is where sales go to from here and what price they will sell the console for the foreseeable future in order to maintain both margins as well as sales growth.
Looks like NPD will soon have access to Wal Mart data, though it's unclear exactly when this would make it's way into their reports...
http://venturebeat.com/2011/07/22/wal-mart-to-finally-share-game-data-with-market-analysts/
For those who dont know, NPD supposedly covers ~60% of the market, most of the rest is Wal Mart and they have to guesstimate that. Hopefully now the numbers will be near 100% accurate if/when Wal Mart gets added to NPD.
http://venturebeat.com/2011/07/22/wal-mart-to-finally-share-game-data-with-market-analysts/
For those who dont know, NPD supposedly covers ~60% of the market, most of the rest is Wal Mart and they have to guesstimate that. Hopefully now the numbers will be near 100% accurate if/when Wal Mart gets added to NPD.
It is an educated guess based on their consumer panels but this will definitely be a boon for them but I imagine worse for us. I can't help shake the feeling that this may have been more the reason for numbers disappearing than any demands of the console platform holders.
