Kinect specifically in a targeted marketing campaign. E3 itself?
The day Kinect was announced at E3 I saw it on one of the local news channels during their technology segment. It was also mentioned on the national news networks. It followed in just about every major newspaper, and was also covered by all of the major US news networks. Then they did the big tour and brought it on all of the daytime shows etc. The Nintendo Wii received the same attention when it was announced. E3 is the one time of year that these companies are being watched carefully by the mainstream media.