welp we will see if they pass it or if they try to run out the clock.
It's not a "phase 3 review", there is no such concept in the CMA's legislation or process. This is a partial revisit of risk assessments in the phase 2 review following a couple of key changes in circumstances: 1) Sony signing a deal with Microsoft, and 2) Microsoft committing to address CMA concerns on the cloud.
No.Disney looks even more toxic than activision
nah disney is falling apart at the seams. ITs really sad I loved working for that company a decade ago but its not the same as it was
That "some margin" is significant, though. Steam take 30%, right? That means for every 7 games sold on Steam, Activision's cut is the same as 5 copies from a storefront they take 100% from.
Steam reduces it's take if the game sells well, I think it's 70/30 to 10 mil revenue, then 75/25 to 50 mil and then 80/20 after 50 million.So if they sold 10M copies at 60 USD per piece that means there is an income of 60M. 30% goes to steam, so that is 20M to steam. And they end up with 40M.
If they sell 5M copies at 60 USD per piece that means an income of 30M, no steam tax ie they have an income of 30M.
Looks like selling on steam is a no brainer, but is it? When you break down the cost of that 60 USD, does the publisher have a 30% margin to "give away".
I mean if the profit for the publisher on that title is 25% of the 60USD. That means that the publishers share is 15 USD. But steam still wants its 20 usd, is that not -5 USD per copy for the publisher to be on steam?
Now that 25% of 60 USD is just a pie in the sky number from me, but graph it out and see when you break even and make a profit after being levied by the steam tax*.
Also its the publisher taking the risk and not steam, so why should steam have more profits per copy than the publisher? What is a "fair" ratio between the publisher and the storefront.
*steam tax is generic, could be any storefront like MS, Apple, Google, Amazon etc etc
So if they sold 10M copies at 60 USD per piece that means there is an income of 60M. 30% goes to steam, so that is 20M to steam. And they end up with 40M.
If they sell 5M copies at 60 USD per piece that means an income of 30M, no steam tax ie they have an income of 30M.
Looks like selling on steam is a no brainer, but is it? When you break down the cost of that 60 USD, does the publisher have a 30% margin to "give away".
I mean if the profit for the publisher on that title is 25% of the 60USD. That means that the publishers share is 15 USD. But steam still wants its 20 usd, is that not -5 USD per copy for the publisher to be on steam?
Now that 25% of 60 USD is just a pie in the sky number from me, but graph it out and see when you break even and make a profit after being levied by the steam tax*.
Also its the publisher taking the risk and not steam, so why should steam have more profits per copy than the publisher? What is a "fair" ratio between the publisher and the storefront.
*steam tax is generic, could be any storefront like MS, Apple, Google, Amazon etc etc
Well there it is
“To address the concerns about the impact of the proposed acquisition on cloud game streaming raised by the UK Competition and Markets Authority, we are restructuring the transaction to acquire a narrower set of rights,” says Microsoft president Brad Smith. “This includes executing an agreement effective at the closing of our merger that transfers the cloud streaming rights for all current and new Activision Blizzard PC and console games released over the next 15 years to Ubisoft Entertainment SA, a leading global game publisher. The rights will be in perpetuity.”
The divestment will take place immediately before completion of Microsoft's acquisition of Activision. Ubisoft will also receive a non-exclusive licence for Activision's EEA cloud gaming rights to enable it to stream and sub-license streaming of Activision games in that region. At the same time, Microsoft will receive a non-exclusive licence from Ubisoft for cloud streaming rights to the extent necessary for Microsoft to fulfil its obligations under its commitments to the European Commission and certain existing third-party cloud streaming agreements.
Seems odd that the UK is able to force it through for all of Europe. They aren't part of the EU anymore.As far as I understand it it's the whole EEA not only UK.
The new transaction deals with streaming rights outside the European Economic Area, reflecting the fact that Brussels had already approved the deal.
Ubisoft will, however, receive a non-exclusive licence for Activision's European gaming rights too, enabling the French group to also stream the rights in the EU.
maybe ? not sure how the cloud only rights to these games are going to bolster ubi+Its good right? Ultimately it will make Ubi+ more attractive and a valuable alternative for GP, PS+, EA+ or whatnot. Everybody happy.
As part of this arrangement; Ubisoft still has to comply to the agreements MS made to EC. So technically this would only apply to UK, the EC one is global IIRC.Seems odd that the UK is able to force it through for all of Europe. They aren't part of the EU anymore.
Microsoft, Activision to sell streaming rights to secure biggest video gaming deal
"Call of Duty" maker Activision Blizzard will sell its streaming rights to Ubisoft Entertainment in a fresh attempt to win approval from Britain's anti-trust regulator for its $69 billion sale to Microsoft .www.reuters.com
So it really doesn't speak about anything outside of Europe and UK.... guess we need to wait for clearer reporting