If Reuters' sources are correct (IIRC they usually are), EU is approving the deal
Microsoft acquired Activision Blizzard King for $69 Billion on 2023-10-13
- Thread starter Rangers
- Start date
Every interview Patcher has done he's basically said all they have to do is either spin off Activision's UK business, or spin off Gamepass/Xcloud in the UK and deal with that later if every other jurisdiction allows it. Which I do believe is a workaround if that happens. Even if he doesn't seam to understand how DLC revenue works.
Johnny Awesome
Veteran
Can't they just say: No ABK titles on xCloud in the UK? Pretty simple.
I think it depends on how Activision and Microsoft's businesses are organized and in what jurisdictions. Historically, though, you can see examples of things like how Sega won Brazil by not releasing Sega consoles in Brazil, but licensing them to Tectoy, who I believe are still selling Sega consoles in Brazil. Perhaps something like that would work if Xbox/Activision pull out of the UK market.
I think it would be no xcloud in UK period. I don’t think it would be enough to segment out just the ABK titles.
Silent_Buddha
Legend
Not that this will happen.
But it'd be amusing if ABK ceased all operations in the UK, at which point there would be no problem WRT the UK for the acquisition.
Regards,
SB
But it'd be amusing if ABK ceased all operations in the UK, at which point there would be no problem WRT the UK for the acquisition.
Regards,
SB
What studios does ABK have in the UK ?
D
Deleted member 11852
Guest
This doesn't address the actual concern:
UK CMA said:
Carving out the operations of cloud in the UK will makes no difference if Microsoft dominate everywhere else. It's economies of scale at work, similar to when big store chains move into towns populated by local/independent stores. The cost savings of operating big make competition for anybody not as big very difficult.
Activision Blizzard | Location
One of the studios is under Activision name, one under Sledgehammer Games and third seems to be one of King studios
Interesting. So they would have to remove ABK content from cloud streaming then
And just like that over night with amazon entering the market those numbers are no longer valid.
In what way?
I think their point is that in the UK Amazon Luna has 18 Million customers when using the same CMA process definitions. Also, that right there makes the CMA analysis entirely wrong.
18 million Amazon users aren't 18 million Luna subscribers. By that same token, MS has how many millions of Windows they can supply game-streaming to...something like a billion? So what are the actual cloud subscriber rates for the different services? What market share does Amazon have vs MS and Sony? Or if we're going to go with freebies, how many Windows PCs are there in the UK that MS can roll out freebie cloud streaming to?
My understanding here is the following:
Under CMA statements:
18 million prime users are 18 million Luna users.
This is no different than saying 18 million GPU users are 18 million xcloud users.
There is no direct method to pay only for cloud for either of them.
Amazon Prime and Amazon Luna is not the same thing at all.
Using the same CMA process, they are.
Someone need to pay to have access to Luna. Being an Amazon Prime member are not subsribing to Amazon Luna. This is like saying people subscribing to Xbox Gold subscribe to Xcloud.
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