So it is just the right time to come out
Anyway, at that time Open CL did not exist.
OpenCL is still vapourware, as is Havok with OpenCL support.
My point is: just because a company demonstrates a technology, doesn't mean it's on the verge of release. Some of the stuff just never amounts to anything.
In fact, nVidia also had some smoke particle sample at the introduction of the 8800 series.
Back then they hadn't finished Cuda yet, and I doubt that they had ever even thought about acquiring PhysX.
So, although nVidia actually did deliver on their promise of physics acceleration a few years later, the actual technology of the original demo had nothing to do with the final product.
They need also to stop Nvidia gaining ground with their middleware.
Is nVidia gaining that much ground then? Seems like pretty much all PhysX titles are based on the UT3 engine. They wouldn't have used Havok anyway.
When Intel has some actual hardware on the market, it's soon enough to start promoting Havok with OpenCL. Havok still has a very strong reputation anyway, since it's been around for so long, and has delivered many successful titles.