Because Sony and MS actually make money on that same sale further down the road because of licence fees?
Nvidia and ATI don't have a loss leader business model because there is nothing to left sell to the same customer after the initial sale.
Maybe Harison meant a loss compensation through it's software/compute/Tesla/Quadro department? In a way dumping development costs in GeForce and recouping those costs through higer priced professional gear.
Selling 3D peripheral devices also starts looking more like it, although I have no clue about margins on shutter glasses and the Samsung screens.