eh, I think a lot of the xbox guys here don't want to play the victim card. But people hate MS. But who they were before Satya Nadella and who they are now are two different companies.Review scores for some stuff just doesn't work. Like Marmite - it'd get a 5/10 from an average with people rating it 0 or 10. If you read something like the EG review and don't worry about the score, it's quite apparent it's something you need to try. Likewise if you read player comments, it's obvious you can either love it or become disinterested very quickly and the only way to know is to give it a go.
I guess for a $60 price, it's that gamble people aren't happy about. Perhaps that's the issue? No different to many other games (plenty of highly rated games go unloved by a proportion of gamers) but for some reason this one's generating a lot more noise. Maybe because it's one of MS's few recent big-ticket titles and people have weird expectations?
It will take time for people to recognize that, a lot of people don't think CEO's matters or that company cultures can't change. The #1 argument against microsoft has commonly been about something they did before 2015. I suspect the attitudes towards MS will be like this for a long time. Take Windows 10 for instance, or the hate towards DX12. People just wished it would just die and that vulkan can come along and save the gaming world because they wished DX12 was on Windows 7 and not Windows 10 because they hate it. And like it they hated migrating from every windows before it.
This picture tends to sum it up for me;