I do not understand why current xbox 360 owners would feel ripped off in any way. By the time I actually care about HDMI (or anyone else) it will probably be at least a year (probably 2). By that time I imagine that between xbox360 system, controllers, wifi, video cam, live, creators club, hddvd, movies and games I will have spent $5,000+ easily (not including the hdtv + receiver/speakers). In fact, I already purchased most of these since I bought the console in november and have easily spent $1500 so far. If I am really compelled to get the new system, the < $300 its going to cost at that point will be insignificant, especially considering that I could sell the current unit, or just give it to my young siblings and make someone happy. The system itself is of little value without all of the extra money you invest into it Despite the 360 console itself being at the core of the investment hardware-wise, cost-wise its just a small fraction. As long as it is the customers choice to make the upgrade (future games & accessories are 100% compatible with the old console) then who really cares.