Part of the problem is that the article is framing PS3 reliability in terms of the 360's reliability and then chooses to paint them as much closer to parity. It never outright says it, but weasel-words go a long way. I'm not going to claim bias, though, though I will claim needless sensationalism. 360 hardware failure news isn't news, PS3 failure news is.
For instance, early on there's this:
the heat dissipation issues that plagued every revision of the Xbox 360 up until the most recent Jasper version were hardly exclusive to the Microsoft console. Slowly but surely, just like its competitor, the issue of PlayStation 3 reliability is being brought into question.
By whom? Again, you're trying to compare two figures that, as of last report, are not remotely comparable, and he's hand-waving away that detail by mentioning both problems in the same breath.
Then on the very next paragraph:
it seems that the act of simply using our consoles for the job they were designed can cause cumulative damage
That's 6-o-clock news attention-grabbing stuff. Is it worth mentioning? What isn't it true for? 'It seems that simply using your pants for the job they were designed can cause cumulative damage'. On its own, it's useless information. He comes back to this point later on, but it doesn't stop being obvious. There's no mention of real hardware failure rates to put this sort of information into context. If you say that driving your car causes cumulative damage to it, people will look at you funny. If you say that everyone you know who has that car had their axle snap at 10000km, that's real information.
Further on:
In terms of failure rates, the 60/40 split between Xbox 360 and PS3 they experience is remarkable in that it does prove pretty conclusively that both consoles are having exactly the same issues, especially when the methodology for fixing them is effectively identical.
Mind you, 60/40 is 12:8. And yes, it does prove that using your console damages it (which isn't news) but again there's an attempt to frame both systems' failure rates together. He then goes on to, in fact, say that 'well, we can't really conclude anything from that figure... but still, that's the figure'.
The 60/40 figure itself is meaningless because all that's being said is, again, 'PS3 and 360 have died after repeated use and repair centers fix them the same way'. You could say that if the ratio was 50/50 or 99:1. The 60/40 shouldn't have been brought up because it's just noise -- but again, it draws attention, it baits bloggers.