Though Dead Rising may seem like a simple, mindless game when you first pick it up, it eventually reveals itself as a deeper experience. Tons of extras are packed into Willamette's shops, there are magazine power-ups and special drink mixes to be brewed, lots of clothing combinations, countless pictures to be taken and plenty of NPCs to be saved. The game provides an incentive for every aspect, making each worth pursuing. It's a game that somehow remains cohesive despite having so many seemingly unrelated elements. The save system means you're going to be playing through the 72 Hour and Overtime modes multiple times, but at least along the way you'll level up, get the best ending, nab more achievements, and get better scores on the Xbox Live leaderboards. With a better save system, more intelligent NPCs, a more forgiving story progression, and tighter controls, Dead Rising could have been even more fun than it already is. Even despite those issues, after several times through it's impossible to deny the appeal inherent in slaughtering Willamette's zombified shoppers. Now if only there was a cooperative mode. We suppose we'll have to wait for the sequel, if Capcom decides to make one. As it stands, Dead Rising is one of the more unique and entertaining titles on the Xbox 360.