A pitch for the sequel was refused
back in 2019, which doesn't necessarily mean we'll never see said sequel come to life, by Bend or otherwise. It could be that Sony wanted Bend to assist other AAA projects to boost the PS5's first-year titles (probably Last of Us Factions) before greenlighting Bend to work on their own game again.
Regardless, I'm not surprised that a sequel didn't get greenlit at the time.
I played the game to nearly 100% and it's a damned good game, but the truth is Bend took a massive risk by making a frigging zombie game.
There's probably no genre or theme that is more tired and predictable than zombies at the moment. Even Capcom has been slowly but steadily moving Resident Evil away from being a game about zombies and making it about mutated
monsters.
At the same time, the game came out sandwiched between Spider-Man and Death Stranding and it seems to me its marketing budget was pretty low.
Also, the terrible mainstream videogame media pretty much panned the game because it dared to have a non-emasculated macho biker as protagonist.
All of these showed on the sales numbers at the time, even though the game eventually became a silent hit at some point.
However, Sony still likes money, and they're probably going to look at the PC sales to gauge interest. It's a game that's been on the Plus Collection for PS5 owners and now on the monthly Plus for the PS4 owners. It's also one of the very few titles that got a performance patch for the PS5, so it might be one of the most played games on that console.
I don't think the future of the franchise is set in stone.
Regarding the original article from Bloomberg, it's just another one of those hit pieces from Jason Schreier that doesn't really say anything of value other than #gasp# #shock# Sony is investing more in the franchises and teams that were more successful #shock# #gasp#.