I don't think anyone here took the position that MS was making more profit than Sony. I certainly did not.
I have been making commentary that the idea that a company would make decisions based on anything but 'profit', ie. some posters were implying corporations want to win more than just profit as being a factor; I assume EGO (from what I could read), is outlandish.
And I went to explain that marketshare while, is heavily biased with higher return on investment, market share is NOT directly correlated to higher ROI. Anyone studying business can see that in any industry, and especially so in industries where subscribers like Cable/TV, Telecomm/Mobile services have _exactly_ the same service and there is no incentive to own a mobile device subscription with 2 competing companies simultaneously; companies will differentiate themselves by offering varying levels of customer service, services, SLAs, coverage etc. That's why we have luxury brands, and discount brands, and mainstream brands.... they all do the same thing though which is provide cellular data and mobile voice.
Whereas in the console space, it's totally _Reasonable_ to own more than 1 console. They DO different things. They are different platforms with different strengths.
This incessant need to crown a winner makes no sense, unless you are an investor for that company. In which winning is defined by how much return you are getting back from investing into their company.