There is also the possibility of using a liquid cathode so one literally could 'fill-up' an electric car at the pumping station.
Well, that's been done in a few places around the time when a few companies were pushing purely electric vehicles. Problem is that it needs to be widespread for it to be worth anything. Perfecting the vehicle is one thing, but even if that's done today, it'll be another decade or two for the infrastructure to proliferate enough to be measurable. At least here in the US. Many other countries might be significantly faster or significantly slower.
Renting is inconvenient, expensive, and not as rewarding as doing it in your own car.
Particularly, for the US, that latter part is the big one. There's a romanticism about having ones own car and the image of "freedom" tied to it (i.e., that your locomotion is by your own volition). That's also why a lot of big cities throughout the US don't really have very expansive mass transit coverage. Not enough people care. They'd rather have a clear network of roads so they can get anywhere on their own.
Chevy SUVs and trucks and Ford trucks have been having a really tough time the past 4 years or so.
Have they had a tough time because they're SUVs and trucks or because foreign manufacturers are getting to be more successful horning in on that market? Chevy, Ford, and GMC are still ruling the day for "work" trucks, but it's quite surprising how many people buy trucks for no reason other than to own a truck. And for that, the Nissan Titans and the Honda Ridgelines and the Toyota Tundras often do better.
Even otherwise, all it takes to revive the SUV market is a momentary price drop and the resulting amnesia. Seriously, if gas prices dropped from $3.00 to $2.75, you'd immediately see people rejoicing, "All right! $2.75! Now I can get that Hummer I've had my eye on!"
Even so, this rental system is probably still cheaper than that if you stay under 400km a month, which is easily possible for most people who live in a city here.
In the US, that's a near impossibility. My commute, for instance, would be considered about average for people in this country, and I drive around 250 mi (~402 km) per
week. And that's just for daily commutes 6 days a week, not including the other routine stuff one does aside from work. Of course, there are often reasons for this sort of thing as well. For instance, when I was living in Dallas, I lived with an 18 mile commute because living that far from work saved me $500 a month on rent, and even if gas were at $10.00 a gallon, I'd have been coming out ahead.
Well, that's also one of many reasons why rental is not at all cheap (nor will it ever be cheap) in the states. People don't typically put only 400 km a month on a car they rent or own. I suppose if you were a rental outfit within the city that put mileage limits on the vehicles and only rented to people who had perfect driving records in towns full of mostly "law-abiding" drivers on the roads, and all sorts of other restrictions, you could probably make it work on the cheap. But that's actually quite ridiculous. A more realistic possibility is for some level of government to be behind such a system, and that often means that the number of miles you'll cover in the vehicle will be nothing compared to the number of miles your pen will cover in filling out all the paperwork.