2) And yes, to boost sales, why not? The 9800GTX+ is a perfect candicate for the GTS250 position. It lacks no features, it lacks no performance, and its cheap. If consumers are irrationaly shying away from buying a 9xxx card simply because it sounds "last generation" then I see no problem with "re-educating" them with this name change. Afterall, for all intents and purposes, the 9800GTX+ IS a midrange GT2xx.
They should have named it GTS250 right from the start. GF9800GTX+ wasn't launched until after the GTX280 and GTX260. So that would have been the perfect timing to reposition the G92(b). I'm guessing a lot more people would have 'accepted' the namingscheme if that had happened at that time, since nV was moving to a new process (55nm), they were using a new cooler and the GPU was running at a higher speed than the 9800GTX.
Now it's just a name-change for the sake of changing names and hoping that the line-up will become clearer to the consumers. Instead they're making it even more confusing since both the 9800GTX+ and GTS250 will have a certain amount of time that they're both on the same storeshelves.
How do you figure that? There are considerable architectural differences between the two and that results on functional differences as well.
Yes, dude... didn't you know they were exactly the same? Shame on you! And did you also know that "whatever review you take GTX+/GTS250 will be faster than 4850. It's just the way it is"?