Reduced TDP is great, but aiming for similar performance to todays parts can't be the best of ideas...
Limiting 480X to <150w and performance <Fury X when Nvidia could release something slightly faster than a 980Ti at <200w pretty easily would be a terrible move IMHO.
These are the parts that are supposed to ship mid year right?
There still room for a 490 and 490x later in the year.