That´s the reasson. This is the major process jump we have had for graphic cards in years. Double the transistors is what going from 40 nm to 28 nm allows. So Nvidia can if not double at least put 2 billion more transistors than GTX 580 in its new card. And do you think it only will be 20% more powerful than GTX 580?.
As I see it this card could very well end fighting against a GTX-760.
I also look at the overclock potential.
one reason for me when checking a card, 1200mhz potential? pretty sweet.
Guess we see hard core OC reaching 1,8ghz?