The 7970 is ~20% faster than a 580, but its 20% more expensive.
I take it math isn't your strong suit.
http://www.newegg.com/Product/Produ...esktop Graphics / Video Cards&Order=BESTMATCH
Can you point out which one of those is 20% cheaper than $550 for me (there's one for $489, but it's such a terrible value it's out of stock)? Or better yet point me to the 3GB version that's less than $550 (the cheapest is $589). Interestingly the Galaxy model they compared the 7970 to at HardOCP, is priced at $549.