Why are you making such a big fuss about it now? There was 3 slot DCII HD6950, HD6970, GTX570 and GTX580 last gen but I don't recall seeing such fuss about those - in fact they were largely popular due efficient and silent cooling
I'm not throwing a tantrum, just saying it feels silly to let it occupy 3 slots and then only factory clock it to 1010Mhz.