itsmydamnation
Veteran
As for pricing, I think I said this many pages back, but if they have a product that's really competitive with a $1k+ Intel product and they are going to sell it for half that then if I was an AMD shareholder (or debt-holder) I'd be booting up my lawyers.
And you would get your butt kicked, AMD have made it very clear they are targeting in the range of 40% Gross Margin across their business. Currently they are low 30's with cpu's that are selling for max $200USD, There is nothing in the prices of Zepplin that even remotely indicates that they are setting prices that wont enable that ( a 1800x will have somewhere around 500-750% gross margin). AMD knows the quickest way to get back brand recognition and to get revenue and bottom line ( shareholders like this by the way) is to move product and AMD know there is a large audience that have nelehem to ivb quad core owners who can't justify the price to upgrade to a skylake/HEDT intel processor.
Server market will take longer to ramp and Raven Ridge isn't ready yet.
Also legally there is no requirement to put shareholder value above other business considerations, its just if your shareholders dont agree with you it can get messy but given the last 12 month of stock prices it seems shareholders are happy.......