Lame strawman. The swedish prices were not scalped but rather AMD being douchebags (just like Nvidia) at this point i suspect u must be astroturfing here. AMD is not some angelic it upstart. Its a money grubbing company that likes its margins just like Apple, Intel and Nvidia
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https://www.sweclockers.com/test/30790-amd-radeon-rx-6800-och-rx-6800-xt/13
google translate the last page. AMD left the stores here no margins so they could not offer msrp prices
Yes poor stores who can't get enough margins out of new video cards. I guess that's why stores like Alternate were carrying a
modest 75% premium over MSRP on these cards, right?
PC hardware components never had good margins for retailers, this is nothing new. These stores don't make the bulk of their money selling CPUs and GPUs, those products always had ridiculous margins of ~5% to the store, because these stores make the bulk of their money on peripherals, accessories, external storage, technical support, etc.
If they want to charge more then they can, and if they want to complain about others selling at MSRP then they should complain about their own competitors who choose to follow MSRP.
This is only happening because some stores think they can still push AMD around as if they were the distant underdogs of 2016 and they want to justify trying to take a bigger piece of the pie during this high-end graphics card craze. They got really happy with the ridiculous prices they charged for GPUs during the mining craze of 2017-2018 and they want that again because demand is similar at the moment.
Complaining
now about the low margins that AMD assumes they'll have (i.e. the same they've had for the last 20 years) is just hypocrisy. They don't need to sell GPUs at all. Their only problem is if they don't put RTX30 and RX 6000 cards on their store fronts and front pages, no one will buy their $80 RGB mousepads.
Entire AMD subreddit = 1 post with 8 upvotes plus 3 agreeable comments.
Wow, he really showed 'em!