Maybe due to the density of RV670?
They certainly increased density quite a bit afterwards with RV770.
I should hope it was not R800, that demo wasn't exactly mind blowing and it was only getting what some would call "mediocre" performance of about 20-30FPS.
I've been told the FPS counter on that DX11 demo was falsified... they set it to a certain amount so no one could guesstimate the final performance... just like they turned the wafer so no one could say anything useful about the architecture.
So do not be misled by that 20-30 FPS thingy.