Huh??
What's so great about being completely bandwidth limited?
Besides, by all accounts they WILL sell the same GPU with GDDR3, so what's the problem?
The question is rather if the additional performance is worth it in terms of component cost. But given how happily people seem to pay 35% more for the 15% higher clocks of the top end cards, getting 30% higher performance without any additional power draw, and at reasonable cost seems like a comparatively good deal.
Obviously, whether the additional cost is worth it will depend on usage patterns. People who like to use settings that are bandwidth hungry will fork over the money for the higher end part, others will save their pennies and get a relative bargain. Just as it usually works out.