Good value proposition at MSRP, but the lack of availability and the price gouging by e-tailers means it's not really an option.
Funny, hundreds of Radeon HD 3870s are available in Denmark. Not to mention the thousands of Radeon HD 3850s. The price difference between a Geforce 8800GT (1.999 DKR) and the Radeon HD 3870 (1.499 DKR) in Denmark is almost $100, or $98 to be exact.
They've remained competitive on the strength of OEM design wins. ATi cards aren't selling to enthusiasts through retail channels, and that's going to come back and bite them in the ass eventually (I think it has already, actually).
The End-user market are an unreliable income at best and miniscule compared to the OEM design wins market, which brings in a stable income for months to come. Something that AMD really needs at this point in time.