I think it's funny that there is suddenly such excitement about this.
For me, it's because I didn't know about this form of AA. Marketing and gaming press have always simplified the space to pit costly MSAA against bad AA.
Secondly, some people were very sure the SPUs can't contribute to rendering, including AA. Some highlighted that developers don't have time for SPU tricks.
It's rather fresh to see developers innovating. In fact, I am contemplating buying a copy of Saboteur to show my support.