What you guys all fail to realize is that you can't just let people go enjoying the content you're selling all willy-nilly. As soon as you do that, BAM!, they become pirates and you completely lose out on any potential revenue you could have gotten from them. It's a known fact.
Well you cant stop people from pirating anyways.
Either you dont give enough access to the consumer's purchase and motivate him more to pirate without mercy, or give him enough access to keep him closer
There should be some form of mechanism that does not allow abuse of content or at least limit it. Sony's idea for activating a limited number of registered devices like the PS3 and PSP is a good first step. Something can be evolved from that.