- Hulu Plus now has more than 1.5 million paying subscribers and this number continues to grow extremely fast. Hulu Plus has reached 1.5 million paid subscribers faster than any video subscription service launch (online or offline) in U.S. history. We are attracting more than 2x the number of subscribers each day when compared to this time last year. As I mentioned in an earlier blog post, we expect our subscription services to account for more than half of Hulu’s overall business later this year.
- In 2011, we dramatically expanded the content available to Hulu and Hulu Plus customers. Hulu’s content offering grew approximately 40% vs 2010; Hulu Plus’ content offering grew more than 105%. Hulu Plus is the only online video subscription service that offers current season content from 5 of the 6 largest U.S. broadcast networks, with shows from The CW and Univision added this past quarter. In 2011, we added a long roster of great current series, including Grimm, Once Upon a Time, Misfits, Revenge, Terra Nova, Up All Night, New Girl, Una Familia Con Suerte, The Secret Circle, Hart of Dixie, Ringer, Community and many more.
- In 2011, we invested heavily in the development of apps that empower users to access Hulu Plus from a wide variety of devices. Hulu Plus is now accessible on leading consumer electronics devices and mobile operating systems with a combined installed base of over 200 million. Some of the new devices we developed custom applications for include: Microsoft Xbox 360, Amazon’s Kindle Fire, Barnes and Noble’s NOOK Tablet, select Android smartphones, LG, Panasonic and VIZIO TVs and Blu-ray players, and many more.
- The innovative Hulu advertising service continues to lead the online video advertising market, with the largest market share of a rapidly expanding market. We have now served over 1,000 brand advertisers in our company’s short history. We are relentless in our mission to be the most effective video advertising service on the planet, which we believe is a function of respecting users and empowering them with tools like Hulu Ad Swap and Hulu Ad Selector.