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Quite interesting. Cost could be quite off putting to many, however, depending on how they handle the restrictions. Then again, I don't think this is aimed at the primary theater going market (based strictly on the price). I haven't been to the movies in years, primarily due to the poor A/V quality in the theaters near me, therefore not being worth the "trouble" of going to see a film there. I tend to just wait for the BD.
I also had no idea there was actually a negotiated "theatrical window" (120 days according to the article).
I'm curious, why is your movie going cost so high? Or were you being sarcastic (I honestly couldn't tell). Are you including cost of food/snacks with that number?