It's not the first time they conduct this trial, but this may be the largest one to date.
The industry will continue to tune the overall price structure to maximize profit, and minimize impact to their existing channels. The new package is great for families who already subscribe to cable. Not sure if they are going to open this up for non subscribers. I believe NetFlix and other streaming services have also negotiated earlier streaming dates with on-demand streaming companies that have the rights. I think NetFlix CEO mentioned last week that 37% of young people who tried NetFlix dropped their cable plans. The "day and date" streaming will be another feature to fight over by the same companies.
The theater business has stagnated over the years, and physical rental has gone down to 1- 1.50 bucks per night. Studios are worried that the latter will cheapen the movies. Some studio divisions are pursuing "day and date" streaming very aggressively. Sony and Disney are some of the most aggressive ones. I guess that's why they have already set up sophisticated DRM platforms like KeyChest and Qriocity.
It should not be difficult to add this option to existing Blu-Ray players too when they go for a wider launch. The standardized software stack there should help to make it cheaper to support. People who prefer ownership may be affected but it's largely seen by the studios as a separate market.
The industry will continue to tune the overall price structure to maximize profit, and minimize impact to their existing channels. The new package is great for families who already subscribe to cable. Not sure if they are going to open this up for non subscribers. I believe NetFlix and other streaming services have also negotiated earlier streaming dates with on-demand streaming companies that have the rights. I think NetFlix CEO mentioned last week that 37% of young people who tried NetFlix dropped their cable plans. The "day and date" streaming will be another feature to fight over by the same companies.
The theater business has stagnated over the years, and physical rental has gone down to 1- 1.50 bucks per night. Studios are worried that the latter will cheapen the movies. Some studio divisions are pursuing "day and date" streaming very aggressively. Sony and Disney are some of the most aggressive ones. I guess that's why they have already set up sophisticated DRM platforms like KeyChest and Qriocity.
It should not be difficult to add this option to existing Blu-Ray players too when they go for a wider launch. The standardized software stack there should help to make it cheaper to support. People who prefer ownership may be affected but it's largely seen by the studios as a separate market.