How typically are iPhones sold for the unsubsidized (and maybe unlocked price) in Europe? Don't people get on some contract to lower the upfront costs? In the US, everyone pays $200 or $300 upfront and sign a 2-year contract, the same as Android phones and probably the same as Windows 7 Phones will be. There's competition in the smart phone market but there really isn't competition in handhelds and maybe Nintendo is counting on the uniqueness of the 3D screen to charge a premium for awhile. Then again, who knows if this doesn't turn out to be another Virtua Boy.