I have to say I am really surpized with the push to 1080p, but maybe I shouldn't be. For the first you would need quite big screens or sit very close, closer than most I would think to see the difference in resolution. But the most annoying thing and where the stupidity, or should say sheep mentality, of the consumer sets in, is the fact, atleast here in Europe, that the thing that most people use their TVs for, which is to see normal broadcasted programs and the second most used thing, to watch DVDs are all in SD resolutions.
On the other hand as others have pointed out, it is not much of a choise as soon those will be the only TVs available for purchase and annoyingly there are other more important metrics like contrast/black levels but unfortunately that is not as easily meassured and improved and marketed.
As I said in my previous post, I belive in choise. Indeed maybe it would not be the best idea for all the games, but still I would rather developers have the choise to use 720p or 1080p depending on their game and vision, and that the next gen hardware is more geared for pretier pixels and not just more of them, quility over quantity...