While LCD panel makers are pushing full HD TV panels (1920×1080 resolution), customers are increasingly willing to spend more money on full HD TVs. According to the latest survey data from Displaybank, consumers prefer 46-inch full HD LCD TVs rather than 50-inch HD PDP TVs.
In the survey, 65.8% of 673 website visitors said they would prefer a 46-inch full HD LCD TV over a 50-inch HD PDP TV if given a choice, the research firm noted. Even when pricing was introduced, 47.8% of the respondents still preferred the 46-inch full HD LCD TV despite a price difference of US$3,431 for the 46-inch full HD LCD TV and US$2,681 for the 50-inch HD PDP TV.
In line with such market preferences, LCD panel makers are accelerating their development of full HD TV panels. LG.Philips LCD said it expects full HD TV panels to account for more than half of its large TV panel output next year, up from around 40% this year, according to Eddie Yeo, executive vice president of LG.Philips LCD TV business unit, as cited in an August Reuters report.
AU Optronics (AUO) stated it also expects to increase the proportion of its full HD 40-inch class TV panel shipment in the third quarter by 10-15% sequentially, while Chi Mei Optoelectronics (CMO) plans to increase its full HD TV shipments gradually. According to sources, the monthly shipments of CMO's 42-inch full HD TV panels are around 150,000 units at present.