Disseminating information isn't a crime. The only law stopping leaks is contract law on NDAs, where those found leaking information can be punished (sacked and effectively banned from the industry I believe. Dunno if there are greater reprimands like fiscal penalties). If someone gives me info, I'm free to pass it on. That's true of all information except that covered by official secrets acts or that illegally obtained by spying, so if I get info on you by a snoop bugging your phone, you could block me spreading that info I believe.
Otherwise, rumours are rumours. Word gets out (even government info like Wikileaks). As a company you can't really stop it. You can try and pressure a media outlet to withhold info, but info isn't IP that can be stopped via copyright laws. I guess logos can be, but if you hit a website with a cease and desist order, the internet will already have the image and they'll know that it's true because it's blocked. So instead you do nothing and leave the uncertainty of whether it's valid or fake.
That's rather unlikely thinking. Companies don't comment on rumour and speculation. It's equivalent to never giving in to terrorist demands. If they ever could be goaded into saying something, media could use rumour and speculation to extract real information. Ergo PR is controlled by the company. They'll release what they want to release when they want to release it. Regardless of whatever rumours float around, the moment the real information is released, that info becomes immaterial, so don't get goaded into saying to the public now, "we have always on by design but that doesn't mean you need an internet connection to play game..." when you can say that when you're ready with your whole message and set all those rumours to rest.