XBox Next Naming Convention

ShaidarHaran

hardware monkey
Veteran
I often see the next iteration of the XBox referred to as "XBox 720". I do not think this name is logical from either a technical nor a marketing perspective. The number 720 in this day and age of HD is certainly associated with HD, however, not with FULL HD (which is of course all the rage now, at least if you follow advertising in this market). I think the next XBox will either be called XBox HD, or XBox 1080.

I think we all know why MS chose the name XBox 360 this round, and that was to achieve perceived parity with the competing PS3. You don't want your XBox2 competing with a Playstation3 now, do you? Of course MS had no choice in the XBox generation being a first-gen product and all - can't very well put a 2 after the name of your first generation product after all...
 
It all depends on what key feature or concept they want to put forward about the new system. Then they'll find a word (or make one up) that evokes that concept. XBOX 1080 is a possibility, but following how MS marketing have been naming their new or updated products lately (Live!, Zune, Vista, Silverlight, etc.) vs. their old iterative naming (Windows with a ver#->Win 95,98,2000, 2003) I think they may choose something more subtle.
 
The whole '720' nomenclature didn't arise due to any correlation with HD, but with 720 being the next step up from 360 in terms of degrees... as in 360 referred to a 360 degree revolution - a circle - and 720's the next up from that in rotation-based symbolism.

I don't think anyone actually expects the next XBox to be called Xbox 720, it's just a stand in term like XBox 2 or "NextBox" were before the term Xenon came out, and then later XBox 360.
 
The whole '720' nomenclature didn't arise due to any correlation with HD, but with 720 being the next step up from 360 in terms of degrees... as in 360 referred to a 360 degree revolution - a circle - and 720's the next up from that in rotation-based symbolism.

I understand that, but because of the misuse of 720 as a potential product name and the fact that 720 is a common HD resolution, the correlation can be drawn. My contention is simply that MS wouldn't use such a name for XBox Next. because of the potentially negative connotation that would be associated with the number 720 realizing it is not "full HD."

I don't think anyone actually expects the next XBox to be called Xbox 720, it's just a stand in term like XBox 2 or "NextBox" were before the term Xenon came out, and then later XBox 360.

If it's a placeholder why not just call it XBox Next? Seems entirely pointless to think up a name as just a placeholder, knowing absolutely that it will not be the name of the final product.
 
If it's a placeholder why not just call it XBox Next? Seems entirely pointless to think up a name as just a placeholder, knowing absolutely that it will not be the name of the final product.

It's just the next logical iteration though from 360, which is why people say it instead of 'Xbox Next.' I mean, that term's already been in use for years remember - and it refers to the current system. Personally I certainly wouldn't use it if I wanted it to be clear what generation I was referring to. 720 is the same as if you referred to the next PS as PS4. It might not actually be called that, but everyone will know what you're talking about.

To me, what's most important in speculative conversation is that the terms used are easily and clearly understood by all. I'll keep using Xbox 720 not because I think that's the name, not because it might be the most clever or accurate portrayal, but because it is a name that everyone will immediately understand what I am referring to. NextBox or XBox Next (pressed into service once again), Xbox 1080, or other non-standard terms of reference IMO just invite confusion when almost always the point of discussion will be something else related to the console rather than the name of the console itself; whatever stand-in name is simply a way to indicate discussion is about the 360 successor.
 
MS will go with a 'lifestyle' name like Wii. Something like the 'Xbox Uuu' (pronounced you) or the 'iFun' or 'Microsoft Life Enrichment Centre' :yep2:
 
I like some of the ideas you guys have come up with. Why not create a poll?

I thought about it at first, but I'm not about to sit around and come up with all the crazy names MS's marketing department will so any poll would be incomplete without that information.

Xbox 2600

LOL, nice one.

It's just the next logical iteration though from 360, which is why people say it instead of 'Xbox Next.'

This is entirely my point that 720 is *not* the next logical iteration of MS's naming convention, unless you observe it entirely in a vacuum, failing to account for the potential confusion using such a name would cause in this HD era.

I mean, that term's already been in use for years remember - and it refers to the current system. Personally I certainly wouldn't use it if I wanted it to be clear what generation I was referring to.

I shouldn't have capitalized the "Next" part :p

720 is the same as if you referred to the next PS as PS4. It might not actually be called that, but everyone will know what you're talking about.

It would be rather silly of Sony to stray from their established naming convention, they haven't in the past so why now? MS on the other hand doesn't even appear to have any logical progression in naming scheme so the two situations are not directly comparable. The next Playstation will be the PS4, you know that, I know that, and so does just about everyone else on the planet.

To me, what's most important in speculative conversation is that the terms used are easily and clearly understood by all.

I concur. I just strive for accuracy wherever possible. Meaningless semantics? Probably in the minds of anyone outside this community, and I'd guess a fair number within as well ;)

I'll keep using Xbox 720 not because I think that's the name, not because it might be the most clever or accurate portrayal, but because it is a name that everyone will immediately understand what I am referring to. NextBox or XBox Next (pressed into service once again)

If a placeholder is what we seek then a name is not necessary at all. We could simply refer to it as the next XBox or next-gen XBox and there would be zero confusion on anyone's part. Many media sources have already dubbed the next XBox the 720, implying this will be the actual name of the next XBox product. I do not like this given the potential for confusion.

Xbox 1080, or other non-standard terms of reference IMO just invite confusion when almost always the point of discussion will be something else related to the console rather than the name of the console itself; whatever stand-in name is simply a way to indicate discussion is about the 360 successor.

I'm not suggesting we use the term XBox 1080 as a placeholder (rather next XBox), I'm suggesting it may be the name of the actual product.
 
MS will go with a 'lifestyle' name like Wii. Something like the 'Xbox Uuu' (pronounced you) or the 'iFun' or 'Microsoft Life Enrichment Centre' :yep2:

I agree. The XBox 1080 name I've given is the only logical name containing a number I can foresee MS considering. Given that fact it is much more likely to be named as you describe, than to contain any numbers at all.
 
I think they'll just name it Xbox Live. This will be done to show that gaming is all about the Live service. They may not completely move to digital distribution, but I believe they will move a lot closer to it. Enough to support the choice to just call it Xbox Live.

Tommy McClain
 
It would be rather silly of Sony to stray from their established naming convention, they haven't in the past so why now? MS on the other hand doesn't even appear to have any logical progression in naming scheme...
They didn't want to call the XB360 the XB2 and have it on the shelves next to the PS3 because it would be numerically inferior. So they matched the PS3 number and rationalised the choice with some additional digits and some totally unexplainable reasoning as to why 360. Full circle? Yeah, right! We're not back at Pong, we ain't gone full circle!

Though my lifestyle suggestions are very tongue-in-cheek, I do think they'll go that route. They'll be looking at Wii and seeing how much sense that makes from a broader audience POV. Shed the ties of a limited brand-name, the existing fans of whom will already know that the new machine is the next XB iteration, and come up with something hip and more inclusive to attract a broader demographic. Just as they did with their OS brand.
 
It would be rather silly of Sony to stray from their established naming convention, they haven't in the past so why now? MS on the other hand doesn't even appear to have any logical progression in naming scheme so the two situations are not directly comparable. The next Playstation will be the PS4, you know that, I know that, and so does just about everyone else on the planet.

Well, it's not a certainty that the PS4 will be named PS4. The number 4 is associated with death in several Asian cultures (of which Japan is one), and although I can't remember whether discussion on that matter has taken place before here on this board that you can search through, I know I've participated in a number of discussions on the matter in recent years. It'll be interesting to see what they do in terms of naming the next PS.
 
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