Microsoft and/or Intel/AMD never ever use a shred of marketing for selling their products. Is that what I should understand here? Especially Intel's settlement with AMD showed that Intel for one always sold their products with completely ethical methods
That shouldn't mean that I don't use products from all 3 companies for years now (and don't intend to stop either), both for desktop OSs as for CPUs unless something competitive and as stable appears from alternative companies which doesn' t seem likely.
Marketing can't save a crappy product; even if some consumers fall for it once it's highly unlikely they'll fall for it a second or third time if products after that are problematic too.
Quite a few of Apple's design decisions both on the sw as on the hw level are highly questionable; however I'm sure it will be quite easy to convince that they have crappy hw in their devices and even worse paired with equally crappy sw. The real question should be here what everyone else in the tablet market so far is doing wrong in order for Apple to be able to sustain its high sales figures.