As in anyone who can afford the devkit (which is relatively cheap), develop something that passes basic technical scritiny (doesn't crash the system) and pays the ESRB to get a rating (which is cheap for low budget titles).
Specifically I think the intention is they want to open it up outside of established publishers and developers. I beleieve the 1/entity/month is specifically designed to stop the big guys (popcap/ea/etc) from flooding the market on day one.
Specifically I think the intention is they want to open it up outside of established publishers and developers. I beleieve the 1/entity/month is specifically designed to stop the big guys (popcap/ea/etc) from flooding the market on day one.