I haven't had a DVD burner for any meaningful time for this discussion but I can tell you I have SONY CDs back from ~1995 that are perfect and that's without taking any extraordinary precautions. They were plenty expensive back then but I liked them so much (especially after hearing some colleague's cries of anguish of losing data due to cheapo-yamcha-branded CDs) that practically all my recordable CD/DVDs are SONY's. I've never had _any_ SONY recordable media die on me (knock wood) so I don't plan on changing this any time soon.
OTOH, it's arguable whether a specific brand is a good indication as companies probably change the materials used across a product's lifetime. My recommendation would be to talk with people that buy a lot of different brands and types. And obviously, for critical data you should always have redundant backups anyway.
P.S. Oh and burn at low speeds and never overburn; I'd even recommend leaving a buffer to the maximum capacity stated on the tin, just in case.