Teasy said:
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Put it this way, Japanese console sales are big enough to actually matter, Australian console sales aren't. Also as people have mentioned, Australia is the U.S as far as liking big pieces of hardware. So its not that suprising that Australia loves the XBox, especially when MS are desperate to advertise it to death there.
I wouldn't say MS is desperate for advertising there, I'd say they are..what's the word...intelligent?
You seem to have this warped concept that it costs a lot of money to advertise in Australia compared to other places, or something... Australia may be "small enough not to matter" in the big picture, but it is still ~19M people (which is quite a lot), and it never hurts to NOT sell it to them on the basis that they don't make or break a company.
It doesn't cost a fortune to advertise in Australia because it doesn't have lots of people. It's not MS being desperate advertising there, it's an example of why MS is a company that has what it takes to dethrone Nintendo. Nintendo, economically and business-wise, is one of the most inept companies I've ever had the chance to somewhat study. This is just one example of many of what they need to change...and why they need to get their act together.
As far as "big pieces of hardware" -- it's not that the US likes them, it's that they don't care. Many of the homes in Japan are quite small (it's so densely populated), so size becomes a factor. The average game consumer in Australia, the US, and most other places in the world don't really care.
GameCube only selling on third as many consoles as XBox in Australia is insignificant when XBox has only sold 150,000 anyway. However XBox only selling one ninth, or less, as many consoles as GameCube in Japan is very significant. Especially when you consider that GameCube is close to 3 million in Japan.
While the total sales show the Gamecube at roughly one fourth of the Xbox's, the weekly sales are far worse for the Gamecube:
http://australianit.news.com.au/articles/0,7204,5832779^15338^^nbv^15306-15321,00.html
These are the most recent sales figures. Over a 3 week period, the sales were as follows:
PS2: 84,477
Xbox: 45,939
Gamecube: 5846
Some quick mental math shows about an 8:1 Xbox to Gamecube ratio...
While the numbers may not be too big, you must agree with me that Nintendo is totally screwing up that market? You can't seriously argue that it doesn't matter that it's "such a small market", because it doesn't cost a lot to advertise in a small market. It's just another glaring sign of Nintendo neglecting many of its customers and playing out to the core customers...
I'm sure you'd probably find similar numbers for Canada, actually. Gamecube has been relegated to 1 (one) rack for games and they don't even have a demo unit at my Future Shop here, while Xbox and PS2 both have 8 (eight) racks(!) of games and demo units. The salesmen seem to always push Xbox and PS2s, too.
Nintendo needs to wake up and actually advertise worth a damn in the smaller countries. Our numbers may not be large, but they start to add up, and Nintendo's not exactly in a position where they don't care about their marketshare...
Hey it was someone else that said MS must have spent bucketloads of money on advertising in Australia (having seen the advertising himself). I just replied that spending loads of money to sell few consoles is not exactly a big success.
MS spent bucketloads of money advertising everywhere, including Australia. Nintendo doesn't need to spend bucketloads, but obviously they need to spend more than what they are right now...
They may as well pull out of Oceania and save the embarassment. Which is what I hope MS does for Japan too.
Although from how he described it, it cerainly sounds like they must have spent loads of cash on Australian advertising.
They spent loads everywhere...and it certainly worked everywhere but Japan.
Putting adds on almost every bus, on buildings, on street paving stones, TV, bascially everywhere all the time will costs allot of money.
Of course that would cost a lot of money, and I would think it would have been blatantly obvious that he was embellishing a TAD.
MS certainly did not put ads on almost every bus, for example.