Even a "disabled" MBX benefits them if a competing chip option uses a different graphics accelerator in its place which might not be as friendly to the chip design as MBX (the SH-Mobile3A uses, I think, a Takumi GShark core) or if the class of chips wouldn't be functional enough without a 3D accelerator to target a wider range of customers for the chip maker to even offer such a product in the first place.
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