Finally got to play this game, I enjoyed it so much I can't believe I missed it, it was unappealing to me when it launched. Episodes are very short, I'm glad I had all 5 episodes immediately, because waiting for them would have bored me.
Choices in game mostly impact the other characters dialogs toward you, it's very "role playing" style where you choose to be good/neutral/evil and all choices lead to a satisfactory story. It's not really branching. Some scenes differ but the main story itself always going back in a single track. This is not a problem.
I loved the "comic book" look, it's a MUCH better use of production budget than the walking dead (which needed a realistic look and not really succeeding, but I guess too expensive for such a small game). Great film noire kind of story, deliberately corny fantasy setting, 80's period with big cellphones and techno music. Everything worked well. (I think the ending sucked but I'm being difficult). It's fun to play a second time trying other choices to trigger different dialogs (and knowing everything).
I am unfamiliar with Bill Willingham's comics, I assume it's where all the fun parts come from. The fables characters, being rewritten overly realistic, anti-cliche, with flawed personalities and bad relationships. The more you know about these fables the more you laugh. It also gave an instant frame of reference for each character so there was no need for elaborate exposition. The exposition is about the differences, and you get a paragraph for each character in the "fables" menu to look it up whenever you want to.
[rant]
I got the platinum for basically finishing the game, this is not normal. 20% rarity for a plat? You can't miss anything, it's just choices that all work and a few easy QTE here and there. Hell, my GT6 and Knack platinums have a 0.8% rarity. I don't get why some publishers get a free pass for handing out plats just for finishing a short story game with no difficulty whatsoever.
[/rant]