I never said it was simple, but the work involved from a design, testing, and manufacturing perspective would be exactly the same.
AMD's system architecture is tied up in an evolution of the Llano uncore, and relies on a system crossbar that the eSRAM and memory controllers lie behind.
If my admittedly shaky assumption about the crossbar logic blocks on the Durango die is somewhat correct, the eSRAM's addition may have doubled the investment there, at least.
Doubling the ROPs and doubling the eSRAM controller clients would be a significant increase in on-die complexity, aside from die size increases and a power ceiling we know Durango is quite near.
The minor "free" upclock indicates the chip was somewhere in the neighborhood of the power targets Microsoft set.
And that a higher spec'd chip wouldn't have so dramatically affected cost as to not outweigh the current negative publicity from being the weaker console.
The technical component to this is probably the weakest factor. Price, fear of a Kinect-based beachhead against traditional gaming, and ham-handed corporate decisions and messaging would have counted for more. I believe an attempt at a rational analysis early in the development cycle and before the console stats and gamer reactions to ROP counts and SIMD capabilities would not have predicted this, because much of the blowback on the tech is not rational.
They could have easily gone with separate die (ala 360) or beefed up their current design keeping everything else the same including speeds and feeds.
The initial platform goals had it as an SOC. The makeup of AMD's IP is such that splitting things off of the die would have had serious downsides.
Bandwidth would not be as high going off-die, absent manufacturing and packaging choices that were non-options.
I'm quite certain that even moving to 48MB @ 306GB/s, 24ROP's would have made a significant difference in the current performance delta.
Easier said or awkwardly pasted with MS Paint than done.
If people want to recalibrate the system, cost, and power parameters as well, then have at it.
It's not a trivial exercise to make calls like this years ahead of time.
Saying X or Y can be done without touching the constraints the design was given is discussing the color of unicorns.
IMHO the whole problem could have been "solved" with a 2nd layer stacked with EDRAM or ESRAM.
Many of this gen's design problems, Xbox or PS4, could be solved by design choices that are not possible.