I think this new "warm and fuzzy" attitude from Phil Spencer is quite odd.
It is really the opposite of the "American" attitude which permeated the creation of the Xbox. I realize that MS and the Xbox have been getting hit repeatedly throughout its creation as being "Too American" or at least, "Too NA focused", but that was also the reason for its success - becoming the Go-To platform for Madden and FPS's.
Now we are all supposed to live in harmony and be friends and congratulate the competition on their successes? After that same competition spent the last two years not just trying to demonstrate they were superior, but actually making fun of the product that MS was offering?
Sure, so now Phil wants everybody to think that MS and the Xbox Brand are "being the bigger man" and "turning the other cheek" and "killing them with kindness", to what end? Hoping to shame Sony into stop insulting them?
I find it to be an extremely bizarre strategy, and don't mistake for one second that it is anything but. All this "happy happy happy, we're all gamers and all friends" is an extremely calculated decision.
That's an interesting subject actually.
One of the reasons I preferred the Xbox is because it was American and the games felt closer to my tastes, plus they were focused on brand new technology and more complete hardware, with the built-in HD, a GPU centric console, etc.
Phil Spencer has a tough job ahead. He uses avatars from the original Xbox and things like that, which means he is the right person for the job.
The problem with the Xbox One is that it wasn't loyal to what the Xbox means to people.
Call me crazy but I always thought that even being launched a year before than the Wii and the PS3, I thought the Xbox 360 was if not the most powerful console the last generation, 'cos of its GPU-extra free memory, it was at least equal to the allegedly more powerful PS3.
Xbox was about offering good racing games, Halo, and being up there with the PC in terms of quality. Xbox One departed from most of that, it just felt like a personality crisis to me. So unstable.
I may need to clarify a bit more on that, though...
After Wii's success Kinect was launched offering a similar experience, but the winning key wasn't found, although it sold well.
Xbox was loved/hated for what it was, but when it began to swim with the current and sitting on the fence....
I am happy with the console, there is still some Xbox in it, like some relatively modern parts of its architecture -sound, memory controllers-, but I just hope Xbox Two stills feels like an Xbox.
In addition, since I am not the most super stable person ever when it comes to tastes -save a few sacred things, like football, and what you are, maybe consoles too-, I LOVE standards.
Hopefully there won't be an Xbox with one foot in two worlds anymore.