I'm sure people said the same thing when Maserati slapped their label on the Chrysler lebaron!
yes but maserati never did the logical thing
Still Atom and Bobcat (for now) don't adress the same market, Atom based devices are cheaper.
I'm not sure Intel will stand still for too long either, Bobcat is not that much of a threat for Intel they can react.
i guess there are a few things here to consider,
1. dont let throughput fool you, pre thread performace especally at this very low end has a lot to do with user experence.
2. could intel improve ATOM's single thread performace to meet or beat bobcat, propably, will they? now that depends on the cost (mainly power) the market that intel want to target with it.
3. if intel do 2 can they get a good graphices experence and maintain that for the life of the chip? intel have a lot to prove in both the gpu and the driver space.
4. will bobcat as a core and will fusion as a product stand still? the whole big whohar from AMD was this was done with only high level tools to me that says "rapid" development, but then what directi will amd take bbocat in, more IPC, less power, more cores etc?
unless all four of these things turn out blue, intel higher single thread performace, atom targets same market, intel get there shit together graphics side and amd do nothing will bobcat/fuson then i can see a very big market that AMD should be able to get good sales out of.
i guess the other thing is OEM attitude towards the product, there they ones who need to build a reputation in these emerging markets i see this APU doing well in. And for that kind of things a product can be greater then the sum of its parts.
edit: i jump on AS this morning and look what i find....lol
http://www.semiaccurate.com/2011/02/15/atom-dead-strangled-slowly-intel/